I led the end-to-end design function for high-volume global product launches, overseeing the creative rollout across 20+ countries in the MEA region. This included managing the complexities of multilingual branding and large-scale marketing campaigns, ensuring global brand integrity was balanced with local market relevance across print, digital, and motion formats.
Lottery games launch campaign
Concept and design for three lottery games across West and Central Africa. Each required a distinct visual identity and campaign concept adapted for its local market, while maintaining high-energy, consumer-facing appeal across the Premier Loto brand family. French language throughout.
OOH billboard campaign
Lonab Super Jackpot Designed a large-format OOH billboard campaign for Lonab's Super Jackpot lottery launch, using bold visual contrast and direct consumer messaging to drive awareness of a 15 million jackpot across two creative executions.
A large-format building wrap for Premier Bet Loto and Cogelo on a shopping centre in Brazzaville, DRC
5/90 campaign OOH at scale. Designing for West African markets demands a distinct visual approach: high contrast, bold colour and immediate legibility in conditions where sunlight, dust and visual competition are constant factors. The design needed to work across two distinct angles whilst commanding attention at street level.
2021 push campaign across Guinea
Guinée Games Loto Art directed a 2021 online push campaign for Guinée Games Loto across Guinea — translating a digital-first lottery platform into high-impact large format print across bus stops, billboards and pull-ups, alongside social media and web assets. French language throughout.
Premier Loto & Premier Zone Campaign
Designed a social-first carousel campaign for Premier Loto's Happy Hour promotion, alongside branding for the Premier Loto Zone event platform, spanning Instagram carousel, event graphics and promotional collateral. The Happy Hour post reached over 10,000 likes.
Premier Loto Rapid - Logo & Ticket Design, Concept to Execution
Designed a series of instant lottery ticket products for Premier Loto Rapid, each requiring a distinct visual identity, brand name, logo and ticket design from concept through to print-ready artwork. Products included Jackpot, Cupid Cash (a limited-edition Valentine's release), 100,000,000, and XtraHit, each with its own colour palette, typographic treatment, and prize-structure layout, all sitting coherently within the broader Premier Loto brand family.
